PRODUCTION OF VIDEO TO PROMOTE ECOTOURISM: A CASE OF SEA OF MIST AT GUNUNG SILIPAT, YALA, THAILAND
DOI:
https://doi.org/10.14456/aisr.2023.4Keywords:
Tourism Promotion, Video, Ecotourism, Betong, ThailandAbstract
Tourism is an important industry for local development. There is a business chain involved, namely the travel industry which encompasses international travel. Gunung Silipat is particularly appealing to nature enthusiasts. The condition of Betong, Yala, is recognized for its high potential in the tourism sector, especially in the Lower South of Thailand, despite Betong experiencing fewer incidents compared to other areas. However, ongoing unrest from neighboring regions continues to impact the confidence of tourists, especially those from other provinces. This research aims to 1) study the tourism behavior of tourists towards Betong, 2) create a video to promote tourism in the Sea of Mist at Gunung Silipat, and 3) assess the satisfaction levels of viewers of the promotional video. The research showed as follows. 1) The majority of the sample expressed a preference for traveling with friends. They enjoy leisure-seeking activities, prefer trips lasting 2 days and 1 night, and typically consume travel-related media through Facebook. 2) The quality of the promotional video for the Sea of Mist at Gunung Silipat was rated as good quality. 3) Audience satisfaction with the promotional video for the Sea of Mist at Gunung Silipat was rated as strongly satisfied.
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