THE COMMUNICATION STRATEGY OF THE VILLAGE HEAD IN WASTE MANAGEMENT IN INDONESIA

Authors

  • Muhammad Rais Rahmat RAZAK Faculty of Social Science and Political Science, Universitas Muhammadiyah Sidenreng Rappang, Indonesia
  • Iin SEPTIANI Faculty of Social Science and Political Science, Universitas Muhammadiyah Sidenreng Rappang, Indonesia
  • Ahmad MUSTANIR Faculty of Social Science and Political Science, Universitas Muhammadiyah Sidenreng Rappang, Indonesia
  • Andi Astinah ADNAN Faculty of Social Science and Political Science, Universitas Muhammadiyah Sidenreng Rappang, Indonesia
  • Sofyan B Faculty of Economics and Business, Universitas Muhammadiyah Sidenreng Rappang, Indonesia

DOI:

https://doi.org/10.14456/aisr.2024.3

Keywords:

Communication Strategy, Redundancy, Sub-District Heads, Waste Management

Abstract

The waste problem is still one of the important environmental problems in Indonesia. Waste production continues to increase from time to time. The main reason is that it is not managed well, amidst population growth and high consumption. Overcoming the waste problem cannot be done by the government alone, synergy and communication are needed so that all parties can be involved. This research aims to determine the communication strategy of sub-district heads in waste management efforts. The type of research used was descriptive qualitative by taking 4 informants who were selected using purposive sampling techniques so that the informants had knowledge and information about the problem being studied. The results of the research show that the more effective communication strategy carried out by sub-district heads is the strategy of redundancy or delivering messages repeatedly through outreach in the form of education and information. Apart from that, the communication strategy in waste management must identify communication targets, choose the right communication media, ensure the purpose of the communication message and the role of the communicator in communicating.

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Published

2024-02-16

How to Cite

Razak, M. R. R., SEPTIANI, I., Mustanir, A., Adnan, A. A., & Sofyan B, S. B. (2024). THE COMMUNICATION STRATEGY OF THE VILLAGE HEAD IN WASTE MANAGEMENT IN INDONESIA. Asian Interdisciplinary and Sustainability Review, 13(1), 24–31. https://doi.org/10.14456/aisr.2024.3

Issue

Vol. 13 No. 1 (2024): Asian Interdisciplinary and Sustainability Review

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Articles

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