RECREATIONAL TOURISM: RIVER FLOATING AND TUBING IN PAI, MAE HONG SON, THAILAND, TOURISM CASE
DOI:
https://doi.org/10.14456/aisr.2024.7Keywords:
Recreational Tourism, Nomad Tourist, River Floating, Tipsy TubingAbstract
Scholars and practitioners in tourism industry have extensively explored factors influence tourists' positive emotions, however a research gap exists regarding the combined effects of multiple factors. Recreational tourism has gained attention, reflecting growing creativity in placemaking for tourism through various design strategies. It can be viewed as networked tourism which relies on both producers and consumers to generating value through encounters. Case studies emphasize sensitivity to local context, adherence to basic design principles, and the importance of an unobstructed vision in creative placemaking. Shifting focus from creative development to creative tourism aligns with trends in the tourism industry. An example of recreational tourism's impact is seen in Pai, Mae Hong Son, Thailand where the foreign tourists flock for adventure activities. Safety concerns arise due to the popularity of "tipsy tubing", a river-floating activity. Despite safety issues, it is dubbed "the ultimate backpacker attraction in Pai" on travel websites. This low-impact activity has surged in popularity among backpackers since Thailand's 2022 border reopening. Tubing leverages local resources, attracting over 600,000+ visitors annually and generating 2 billion THB in tourism-related revenue.
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