DEVELOPMENT OF COMMUNITY ENTERPRISE FOR SUSTAINABLE SUCCESS: LESSONS FROM THE THA SAP COCONUT SHELL GROUP IN YALA, THAILAND
DOI:
https://doi.org/10.14456/aisr.2024.10Keywords:
Community Enterprise, Group Management, Group Development, Value ChainAbstract
This study aimed to investigate the management conditions, factors affecting the development of community enterprise, problems, obstacles, and development guidelines for community enterprise. Key informants included the chairman and members of the Tha Sap Coconut Shell Group in Yala, Thailand. The findings revealed that in the management of community enterprise, there is appropriate division of duties, selection of quality raw materials, established channels for transporting goods, bookkeeping practices, fair allocation of benefits, and utilization of both offline and online sales channels. Factors influencing the development of community enterprise include internal factors such as capable group leaders, a diverse range of products, clear group management, goal-oriented planning, and knowledge development in human resource management to enhance operational efficiency and systematic financial management. External factors include the use of local raw materials to reduce production costs and support from government agencies. Development guidelines for community enterprise to achieve success include leveraging strengths, addressing weaknesses, and fostering partnerships with government and private agencies to enhance knowledge and access to funding. The community enterprise must prioritize self-development to foster group strength and sustainability.
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