COSTS AND RETURNS OF CHUANTANEE WOVEN FABRIC PRODUCTS FROM THE BAN TRANG WOMEN WEAVING GROUP IN BAN TRANG, PATTANI, THAILAND

Authors

  • Nattharawee PHONGKRAPHAN Faculty of Management Sciences, Yala Rajabhat University, Thailand
  • Panuwat SRIMACA Faculty of Management Sciences, Yala Rajabhat University, Thailand
  • Manus SUTTIKAN Faculty of Management Sciences, Yala Rajabhat University, Thailand
  • Jarucha SINTAVEE Faculty of Management Sciences, Yala Rajabhat University, Thailand
  • Siriwan JIANCHATCHAWANWONG Faculty of Management Sciences, Yala Rajabhat University, Thailand
  • Umaporn CHURNGCHOW Faculty of Management Sciences, Yala Rajabhat University, Thailand

DOI:

https://doi.org/10.14456/aisr.2024.18

Keywords:

Production Cost, Return, Chuantanee Woven Fabric, Women Weaving Group

Abstract

The analysis of costs and returns of Chuantanee Woven Fabric Products from the Bantrang Women Weaving Group in Ban Trang Subdistrict, Mayo District, Pattani Province, Thailand aimed to analyze the costs and returns of Chuantanee woven fabric, also known as “Leema” fabric, produced by this Women Weaving group and to provide a guideline for costs and returns analysis of this product. The population consists of members of the Chuantanee Women Weaving Group, with a sample size of 15 selected through purposive sampling. Data was collected using interviews. The research findings revealed that the production costs of the Chuantanee woven fabric are higher than the revenue. Decisions regarding the sale of the Chuantanee woven fabric should consider various factors such as market demand, sales channels, and pricing strategies. Adjusting the pricing to better align with production costs and controlling additional costs are recommended to increase profitability.

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Published

2024-09-02

How to Cite

Phongkraphan, N., Srimaca, P. ., Suttikan, M., Sintavee, J. ., JIANCHATCHAWANWONG, S., & CHURNGCHOW, U. (2024). COSTS AND RETURNS OF CHUANTANEE WOVEN FABRIC PRODUCTS FROM THE BAN TRANG WOMEN WEAVING GROUP IN BAN TRANG, PATTANI, THAILAND. Asian Interdisciplinary and Sustainability Review, 13(2), 99–104. https://doi.org/10.14456/aisr.2024.18

Issue

Vol. 13 No. 2 (2024): Asian Interdisciplinary and Sustainability Review

Section

Articles

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