FINANCIAL SUSTAINABILITY OF FAST-MOVING CONSUMER GOODS COMPANIES IN NIGERIA: THE ROLE OF GREEN LOGISTICS PRACTICES
DOI:
https://doi.org/10.14456/aisr.2025.4Keywords:
Environmental Sustainability, Fast Moving Consumer Goods, Firm Sustainability, Green Logistics Practices, Product SustainabilityAbstract
Financial Sustainability has increasingly taken center stage in today’s organizations. This study, which investigates the relationship between green logistics practices and financial sustainability in FMCG firms in Nigeria, is highly relevant in the current business landscape. It aligns with the current trend of organizations focusing on factors that improve effectiveness and integrate financial and environmental concerns into their operations, especially among fast-moving consumer goods firms. Despite this, studies have established that FMCG firms face financial sustainability, probably due to poor management of green logistics practices. The study, therefore, aims to address this issue urgently. A survey research design using a questionnaire was adopted to collect data from the respondents. Data was gathered using a simple random sampling technique. Out of 519 questionnaires administered, 502 were retrieved, coded, and analyzed using descriptive and regression. The findings revealed that green logistics practices significantly affected financial sustainability. The study concluded that green logistics practices promote firm financial sustainability. This study recommended that the management of FMCG firms in Nigeria adopt a holistic approach to sustainability, integrating green logistics practices into their broader sustainability strategy to enhance their long-term sustainability.
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