PATHWAYS TO SUCCESS: EXAMINING THE INFLUENCE OF ENTREPRENEURIAL POTENTIAL AND BUSINESS MANAGEMENT ON SOUTHERN THAI AGRI-FOOD COMMUNITY ENTERPRISE PERFORMANCE
DOI:
https://doi.org/10.14456/aisr.2025.7Keywords:
Entrepreneurial Potential, Business Management, Performance, Community Enterprises, ThailandAbstract
This study examines the key drivers of community enterprise (CE) success in Thailand's southern border provinces, focusing on CEs processing agricultural products. A mixed-methods approach, combining quantitative and qualitative data, was employed. Quantitative data from 315 entrepreneurs (questionnaires) were analyzed using structural equation modeling (SEM), while qualitative data stemmed from in-depth interviews with nine entrepreneurs. Results reveal a robust positive relationship between entrepreneurial potential and business management effectiveness. Entrepreneurial potential, including risk-taking, proactiveness, and innovation, directly strengthens business management capabilities. Strong business management, encompassing production, marketing, financial, and human resource functions, significantly boosts CE performance (sales, profits, growth). The SEM model, explaining 74.3% of the performance variance, shows business management mediates the relationship between entrepreneurial potential and performance. Qualitative data strongly corroborate these findings, underscoring the vital role of entrepreneurial vision, resource allocation, and adaptability in achieving long-term CE success. This research emphasizes the necessity of interventions aimed at enhancing both entrepreneurial skills and business management practices within these CEs. The findings offer valuable guidance for policymakers and development organizations supporting rural CEs. Future research could explore external environmental factors and comparative analyses across diverse CE types.
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