SUSTAINING HALAL: A MANAGEMENT MODEL FOR COMPETITIVE THAI CERTIFICATION
DOI:
https://doi.org/10.14456/aisr.2025.21Keywords:
Halal Certification, Management Model, Competitiveness, Quality Assurance, ThailandAbstract
This research investigates the competitiveness of Halal certification organizations in Thailand amidst a dynamic organizational environment. It analyzes the current landscape, key influencing factors, and proposes an integrated management model to improve Halal certification for Thai organizations. A qualitative methodology was employed, involving in-depth interviews with 21 participants from government, the Central Islamic Council of Thailand, Halal-certified businesses, and academia. The study highlights the necessity of a robust quality assurance system with stringent quality control throughout the certification process, fostering trust between consumers and businesses. The proposed management model aims to enable Halal certification organizations in Thailand to enhance satisfaction, create sustainable value, and effectively compete. It emphasizes continuous adaptation to environmental changes, balancing operational efficiency with adherence to Islamic principles, fostering innovation, and promoting collaboration among stakeholders. This research offers practical guidance for enhancing the long-term sustainability and competitiveness of Halal certification in Thailand's evolving landscape. The findings offer valuable insights for enhancing the Halal certification ecosystem in Thailand and provide a framework for other countries seeking to strengthen their Halal industries.
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