CULTIVATING SUSTAINABILITY: THE IMPACT OF CORPORATE ENTREPRENEURSHIP ON THAI BUSINESSES
DOI:
https://doi.org/10.14456/aisr.2025.22Keywords:
Corporate Entrepreneurship, Corporate Entrepreneurship Assessment Instrument, Sustainable Organizational Performance, Sustainability, ThailandAbstract
This study examines the impact of corporate entrepreneurship (CE), as measured by the Corporate Entrepreneurship Assessment Instrument (CEAI), on sustainable organizational performance (SOP) within Thai firms listed on the Stock Exchange of Thailand. It examines the impact of five dimensions—management support, work discretion, rewards and reinforcement, time availability, and organizational boundaries—on economic, environmental, and social performance outcomes. Results indicate that CE, particularly reward and reinforcement mechanisms, significantly impact SOP, especially concerning ecological responsibility. The research highlights the importance of fostering an internal entrepreneurial climate, aligning with Resource-Based View, Dynamic Capabilities Theory, Stakeholder Theory, and Institutional Theory, for driving sustainable practices. This study extends previous research by situating CEAI within the context of Thai organizations, thereby contributing to the knowledge base on CE and sustainability in developing economies. Therefore, the findings provide practical recommendations for policymakers and business leaders seeking to cultivate a culture of innovation and promote sustainability.
Downloads
References
Baeshen, Y., Andras, T., & Alharthi, M. (2021). Impact of strategic planning on small and medium enterprises performance: Evidence from Saudi Arabia. Journal of Entrepreneurship in Emerging Economies, 13(5), 987-1006.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Boonsathorn, W., & Charoenngam, C. (2019). Corporate sustainability in Thai organizations: Strategy and practice. Asian Academy of Management Journal, 24(2), 115-140.
Chowdhury, M., Sarkar, A., Paul, S., & Moktadir, M. (2022). A circular economy model for Asian SMEs in the era of Industry 4.0: Evidence from Vietnam. Journal of Cleaner Production, 350, 131508.
DiMaggio, P., & Powell, W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48(2), 147-160.
Elkington, J. (1998). Cannibals with forks: The triple bottom line of 21st century business. British Columbia: New Society Publishers.
Epstein, M., & Roy, M. (2001). Sustainability in action: Identifying and measuring the key performance drivers. Long Range Planning, 34(5), 585-604.
Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Freeman, R. (2010). Strategic management: A stakeholder approach. Cambridge: Cambridge University Press.
Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate data analysis (7th ed.). New York: Pearson.
Holmes-Smith, P. (2001). Introduction to structural equation modelling using LISREL. Western Australia: ACSPRI-Winter Training Program.
Hooper, D., Coughlan, J., & Mullen, M. (2008). Evaluating Model Fit: A Synthesis of the Structural Equation Modelling Literature. The Electronic Journal of Business Research Methods, 6, 53-60.
Hornsby, J., Kuratko, D., & Zahra, S. (2002). Middle managers' perception of the internal environment for corporate entrepreneurship: Assessing a measurement scale. Journal of Business Venturing, 17(3), 253-273.
Hornsby, J., Kuratko, D., Holt, D., & Wales, W. (2013). Assessing a measurement of organizational preparedness for corporate entrepreneurship. Journal of Product Innovation Management, 30(5), 937-955.
Ireland, R., Hitt, M., & Sirmon, D. (2006). A model of strategic entrepreneurship: The construct and its dimensions. Journal of Management, 29(6), 963-989.
Jabbour, C., & de Sousa Jabbour, A. (2016). Green Human Resource Management and Green Supply Chain Management: linking two emerging agendas. Journal of Cleaner Production, 112, 1824-1833.
Jankanakittikul, C. (2025). Corporate governance and sustainability performance of listed firms in Thailand. Asian Academy of Management Journal, 30(1), 45-63.
Jirawuttinunt, S., & Wongsahai, S. (2021). Social capital orientation and innovation capability in Thai SMEs. Journal of Asian Business and Economic Studies, 28(4), 345-362.
Klewitz, J., & Hansen, E. (2014). Sustainability-oriented innovation of SMEs: A systematic review. Journal of Cleaner Production, 65, 57-75.
Krejcie, R., & Morgan, D. (1970). Sample size determination table. Educational and Psychological Measurement, 30(3), 607-610.
Kuo, Y., Yang, C., & Lin, C. (2022). The impact of digital transformation on organizational performance: Evidence from the healthcare industry. Technological Forecasting and Social Change, 175, 121392.
Kuratko, D., Ireland, R., Covin, J., & Hornsby, J. (2005). A model of middle-level managers’ entrepreneurial behavior. Entrepreneurship Theory and Practice, 29(6), 699-716.
Kuratko, D., Morris, M., & Covin, J. (2013). Corporate entrepreneurship: Innovation and strategy in established firms (3rd ed.). Massachusetts: South-Western Cengage Learning.
Lee, S., & Peterson, S. (2000). Culture, entrepreneurial orientation, and global competitiveness. Journal of World Business, 35(4), 401-416.
Lekmat, L., & Chelliah, J. (2014). What are the antecedents to creating sustainable corporate entrepreneurship in Thailand?. Contemporary Management Research, 10(3), 181-202.
Makboriboon, P., & Chantharat, S. (2024). Entrepreneurial learning, institutional support, and performance of Thai agricultural SMEs. Kasetsart Journal of Social Sciences, 45(1), 89-98.
Marrucci, L., Daddi, T., & Iraldo, F. (2021). The contribution of green human resource management to the circular economy and performance of environmental certified organisations. Journal of Cleaner Production, 319, 128859.
Martin-Rojas, R., Garcia-Morales, V., & Bolivar-Ramos, M. (2013). Influence of Technological support, skills and competencies, and learning on corporate entrepreneurship in European technology firms. Technovation, 33(12), 417-430.
Morris, M., Kuratko, D., & Covin, J. (2008). Corporate entrepreneurship & innovation (2nd ed.). Massachusetts: South-Western Cengage Learning.
Morris, M., Kuratko, D., & Covin, J. (2011). Corporate entrepreneurship and innovation. Massachusetts: Cengage Learning.
Nazir, M., Tan, C., & Hussain, A. (2020). Corporate entrepreneurship and innovation performance in Malaysian LED manufacturing. Emerald Emerging Markets Case Studies, 10(2), 112-130.
Onputtha, R., & Siriwichai, S. (2021). Green corporate identity and employee environmental Identification: Evidence from the Thai automotive sector. International Journal of Sustainable Development & World Ecology, 28(6), 513-525.
Pacheco, D., Dean, T., & Payne, D. (2010). Escaping the green prison: Entrepreneurship and the creation of opportunities for sustainable development. Journal of Business Venturing, 25(5), 464-480.
Podsakoff, P., MacKenzie, S., Lee, J., & Podsakoff, N. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903.
Sebora, T., Theerapatvong, T., & Lee, S. (2010). Corporate entrepreneurship in the face of changing competition: A case analysis of six Thai manufacturing firms. Journal of Organizational Change Management, 23(4), 453-470.
Suriyankietkaew, S. (2019). Leadership and sustainable firm performance in Thai SMEs. Asian Academy of Management Journal, 24(2), 115-140.
Tabachnick, B., & Fidell, L. (2007). Using multivariate statistics (5th ed.). Massachusetts: Allyn & Bacon.
Tajeddini, K. (2010). Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland. Tourism Management, 31(2), 221-231.
Teece, D., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.
Tehmarn, P., & Akaraborworn, C. (2022). Key success factors for social enterprise performance in Thailand. Asian Journal of Social Science and Management Technology, 4(2), 98-106.
Yiu, D., & Lau, C. (2008). Corporate entrepreneurship as resource capital configuration in emerging market firms. Entrepreneurship Theory and Practice, 32(1), 37-57.
Zahra, S. (1991). Predictors and financial outcomes of corporate entrepreneurship: An exploratory study. Journal of Business Venturing, 6(4), 259-285.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Pornchai SAKDANUWATWONG
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
.png)
