KNOWLEDGE MANAGEMENT AND VALUE CREATION IN AGRI-TOURISM: INSIGHTS FROM A THAI PROVINCE
DOI:
https://doi.org/10.14456/aisr.2026.1Keywords:
Knowledge Management, Agri-tourism, Value Added, Agricultural Lifestyles, SustainabilityAbstract
The sustainable development of agri-tourism and the creation of value-added agricultural products are paramount for local economic prosperity. This research investigated the knowledge embedded within agricultural livelihoods and developed guidelines to promote these practices, enhance product value, and foster sustainable agri-tourism in Thailand, focusing specifically on Nakhon Nayok Province as a case study. Using a qualitative methodology, data were collected through document reviews, in-depth interviews, and focus group discussions with 35 key informants from six community-based enterprise groups across the province. Findings revealed five distinct aspects of agricultural livelihood. Based on these, a robust framework integrating four core Knowledge Management (KM) approaches—acquisition, storage, distribution, and utilization—was formulated. This KM-centric framework serves as an effective strategic tool, not only enhancing the value of agricultural products but also developing viable agri-tourism models within communities. The study's results offer significant insights for fostering long-term sustainable destination growth. They are broadly applicable to similar community development and agri-tourism initiatives across other domestic and international regions.
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