Factors Influencing Consumer Behavior and Awareness of Green Products’Purchasing in Thailand
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Abstract
The study aimed to investigate factors influencing consumer behavior of green products’ purchasing and apply into green marketing, production, communication, and product development. Data was collected by surveying 1,390 households in Bangkok and 5 provinces. The hypotheses were analyzed by MRA and compare mean with t-test. Research resulted that psychological factor have significantly affected on green products’ buying decision, green awareness have significantly affected more than an average, and green product development is based on product or service, packaging, and promotional media.
Suggestions included increasing of environmental problem awareness will improve buying more green products; psychological factor has influenced green buying behavior as a green product development. Data collected by questionnaire must be clarified in sample group, and future study must be frameworked the green products’ context and testing of other green products as well.
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The content and information in the articles published in Journal of MCU Palisueksabuddhaghosa Review, are regarded as opinions and responsibilities of article author only. It definitely does not mean that the editor must agree or share any responsibility to the author.
Articles, information, content, figure etc. that have been published in the Journal of MCU Palisueksabuddhaghosa Review is considered as the copyright of the Journal. If any individual or organization will to bring any parts of article for promote or to do anything, must be licensed only in official form from the Journal of MCU Palisueksabuddhaghosa Review.
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