BUDDHIST TOURISM MANAGEMENT: A CASE STUDY OF WATPHRAYASUREN KLONGSAMWA BANGKOK

Abstract

This article is part of a research paper titled “Buddhist Tourism Management: A Case Study of Wat Phraya Suren, Klong Sam Wa, Bangkok’ aims to study Buddhist tourism management, a case study of Wat Phraya Suren, West Sam Wan sub-district, Khlong Sam Wa district, Bangkok and to study the problems, obstacles and solutions. It was quantitative research. The tools used for research was a questionnaire including 132 persons who had visited Wat Phraya Suren. The findings were that almost tourists of Wat Phraya Suren, Khlong Sam Wa district, Bangkok. Most of them were 56 females representing 51.8 percent, 76 males of, representing 48.2 percent, most were 19-23 years old, 29.1 percent, 29-33 years old, 25.7 percent completing education in diploma/high vocational certificate 36.4 percent and 31.9 percent, having a career as a company/factory employee overall at a very good level (x̄ = 3.96). Tourists have opinions that the learning site of nature and the environment, arts and culture contained in the temple are suitable sources of learning. They also gave the opinion that the way to develop the mind and wisdom is to acquire the right knowledge of merit making, the proper guideline for life, i.e., heedless living, being mindful, and the result obtained from visit was the happiness.