Creation and development of community-based tourism networks of Lao Khrang ethnic groups in Nakhon Pathom Province.

Abstract

This research paper would like to present the research findings on the development of strong community networks to promote tourism with innovative ways of Lao Khrang ethnic groups in Nakhon Pathom province. The second objective is to build and develop a network of community-based tourism of Lao Khrang ethnic groups in Nakhon Pathom and driving the approach to practice by using research and development (R&D) methodology, qualitative research and action research. The research tools were data record form, interview, and group discussion. There was a participatory workshop activity as a tool for participation and collaborative learning between the Lao Khrang ethnic community and network partners of academic experts, businessmen and entrepreneurs in the area. The results of the study are summarized as components of network building and integrated plans consisting of 8 components: 1) Leadership referring to the successful network performance of knowledgeable leaders who have ability to manage, having vision, foresight, and understand the potential of members, 2) Cooperation between members and network groups, 3) Network coordination, 4) Communication of networks, 5) Exchange of knowledge within networks, 6) integrated Links for activities, 7) Wisdom which is an important part in helping to develop networks to continue operation, and 8) the identity, tradition and culture of the community which are the social capital of Lao Khrang people.