Integrating Buddhist Priciples to Promote Political Communication of Local Politicians in Dok Khamtai Municipality Dok Khamtai District Phayao Province

Abstract

This dissertation aims to: 1)To study the level of political communication of local politicians in Dokkham Tai Municipality. 2) To compare the political communication of local politicians in Dokkham Tai Municipality. and 3) To present the integration of Buddhist principles to promote political communication of local politicians in Dokkham Tai Municipality. Dokkham Tai District, Phayao Province Integrated research methods are used, including quantitative research. The tools used were questionnaires, using statistics to analyze data by finding frequency, percentage, mean, and standard deviation, hypothesis testing by testing t-test values, F-test values, 10,532 people, and 385 sample populations from Taro Yamane's formula, and qualitative research.Tools available include interview forms. A total of 9 key informants analyzed the content by descriptive analysis.

Findings of the research were as follows:

1) The level of political communication of local politicians in Dokkham Tai Municipality, Dokkham Tai District, Phayao Province is very high. The average sum (X ̅)= 4.09 when classified individually, it was found that the communication channels were at a high level. The average value (X ̅)= 3.65, followed by the same level of messenger and substance. The average value (X ̅)=3.64 and the receiver side is moderate. The average value (X ̅)= 2.99 is the last order.

2) Comparing the political communication of local politicians in Dokkham Tai Municipality, Dokkham Tai District, Phayao Province by classification according to personal factors, it was found that the sample population had different genders, ages, education levels, occupations, and incomes.

3) Presentation on the integration of the principles of Dharma to promote the political leadership of local politicians in Dokkham Tai Municipality, Dokkham Tai District, Phayao Province found that 1) Abstinence from falsehood is to create truth and a culture of honesty by identifying clear sources/evidence, and having an inspection/punishment mechanism to provide all information. 2) Refraining from slanderous speech is encouraging local politicians to shift from communication that damages personal reputation to policy/fact analysis. Focus 3) Abstaining from profanity is encouraging politicians to build emotional leadership by controlling themselves from anger and using rhetoric. 4) Refrain from speaking non-emotionally, encouraging local politicians to focus on concise, to the point, fact-based, and credible communication through strong content to show seriousness in their work and take responsibility for local administration.