Potential Development in Community Tourism Attractions in Landokmai Sub-district, Kamphaeng Phet Province

บทคัดย่อ

ABSTRACT
Guidelines for Potential Sustainable Community Tourism Development consist of culture, identity, nature, strong community, self-management, good hospitality, and professional leadership as well as government sector support. This research aimed to study potential tourism attractions in Landokmai Sub-district and to find out the guidelines for the potential development of tourism attractions in Landokmai Sub-district and the results of using these guidelines for the potential development of tourism attractions in Landokmai Sub-district, Kamphaeng Phet Province, Thailand. This qualitative and quantitative research employed mixed methods, including a semi-structured interview, a community survey, a focus group discussion, and questionnaires. The analysis was separated into two parts: researchers and questionnaires. The key informants were the leaders of the villages or communities, the representatives of the communities, and the people in the communities, consisting of 110 people from 11 communities in Landokmai Sub-district. The research tool was a community tourism potential assessment to enter the community tourism certification process of special Designated Areas for Sustainable Tourism Administration (Public Organization) (DASTA), Sukhothai area. The data collected was analyzed by means of percentage, frequency, and standard deviation. Content analysis was also applied.
The results showed that (1) the potential tourist attractions in the social and cultural dimension were associated with a strong community and culture of local wisdom of foods and (2) the guidelines for potential development of tourism attractions in Landokmai Sub-district, including people, communities, and government sections will help collaborative learning for tourism sustainability. The community available dimension is related to the local wisdom of food and identities. In addition, the natural resources dimension is connected to the sufficiency economy philosophy. Here, the community organization gave the opinions that all were associated with the communities’ participation. In terms of the location dimension, it had distinct of the nature and the ability to easily access dimension which was comfortable to link with the main route of tourism attractions. The opportunity for development dimension was related to the local wisdoms, cultures, resources, and government section. The marketing and management for tourism dimension got the guidelines for running the plan in Landokmai local government administration. Finally, using the guidelines for the potential development of tourism attractions in Landokmai Sub-district resulted in 16 guidelines for tourism community plan into the main plan of Local government administration and they can be used as a framework for sustainable tourism community management.