Human Capital and The Community Product Development Khanom Tien Kaew : In The Promotion of Tourism OTOP Nawatwithi Ban Nongchokpattana, Khlongkhlung District, Kamphaengphet

Abstract

Abstract

            The objectives of this research were to 1) study the current conditions of the administration of the product group of Khanom Tien Kaew products from local wisdom to promote the OTOP Nawatwithi Tourism-Based Communities, 2) study the human capital models and community product development in promoting community tourism, OTOP Nawatwithi Tourism-Based Communities 3) search for guidelines of products’ development and enhancement for promoting the OTOP community for tourism, Nawatwithi Tourism-Based Communities and 4) study the results of the use of products’ upgrading and guidelines of the development in promoting community tourism, OTOP Nawatwithi Tourism-Based Communities of Khanom Tein Kaew products from local wisdom, using the principles of in-depth interviews and small group discussions with the target audience Purposive Sampling divided into 4 groups, namely, 2 know ledgers, 3 practitioners, 3 care and support, and representatives. 1 scholar, totaling 9.

According to objective 1, it was found that the current situation of the group was managed under the community economic system. The families were production units; therefore, the labor of family members was the most important factor. Some of the workers were hired in the community without committee appointment. There was a purchase of raw materials from the community. The production Khanom Tien Kaew was inherited from the wisdom that had been developed from the learning experience, studying and, developing to be successful; however, wisdom was not transmitted to the local community. It was only passed on to the families because there was a jealousy and secret in the inheritance of the families.

According to objective 2, it was found that the Important forms of human capital model that significantly helped make the Khanom Tein Kaew product developed and continued to be successfully. Is a form of intellectual capital which comprises of the knowledge, skills, experience and constant self-development of the product owner. Including social capital that is a social network. for to learn new things to keep up with the world and accept the opinions of others in order to improve and develop further.

According to objective 3, it was found that the guidelines for products’ development and enhancement of the Khanom Tein Kaew product group were to try to improve, learn, develop, and extend the product, packaging, various production standards which had been kept changing in a good direction. Yet, there was a limit on the part of the dessert itself that was fresh, affecting the preservation or the matter of production locations that were seen as not yet up to standard criteria for the selection of OTOP’s criteria that was defined.

According to objective 4, it was found that. The results were clear and concrete that the more the product was developed, the more value it added. It could also be generated stable income for families and communities. Apart from the results of such development, it could also be a role model for individuals, organizations, and external organizations to come in to learn ways of development to take lessons and be used to develop other products as well.