Housewives’ Occupational Development in the village of Lan Sang, Mae Tho Subdistrict, Muang Tak District, Tak Province

Abstract

Abstract

            This research aims to 1) study professional development guideline of a housewife group and 2) promote and develop the professional housewife group at Lang San community, Mae Tor sub district, Mueang district, Tak province. The target group of this study consisted of 30 housewives. The data was collected by related documents, questionnaire, in-depth interview, group discussion, and brainstorm. Inductive summary and descriptive statistics were used to analyze the data of this study. The results of this research revealed that 1) On the analysis of potential and participation establishment, the findings of the opinion survey indicated that the housewives showed the need to acquire skills and knowledge to develop their group. The development of the group includes embellishing product design that meet customers’ preferences and improving sale promotion by establishing online marketplace where they could generate incomes. 2) On the potential and product development, brainstorm meeting with the housewife group has been held and workshop training has been given to the interested housewives by the group of researchers and the speaker, who helped pass on the knowledge to the housewives group. Therefore, they were able to implement the skills instructed to create modern and attractive brand logo, label, and package of the product. In addition, the housewife group was also trained to create online marketplace to increase their incomes and to plan a business operation and product distribution. 3) On the follow-up and evaluation, it found that the production and product distribution in business were successful, which brought about continuous production. Online marketplaces increased more product distribution channels. Consequently, the housewives were satisfied with the operation results because they were able to generate more incomes for themselves.