The Model of Business Management to Become Non-Executive Organization of SMEs Business Unit in Eastern Special Economic Zone of Thailand

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รนกร ณัทศศิร ์
ภัทรี ฟรีสตัด
บรรพต วิรุณราช
ทักษญา สง่าโยธิน


The research aimed to study the model of organization management to become a nonexecutive organization of SMEs in Eastern Special Economic Zone of Thailand. Qualitative research methodology used in the study consisted of in-depth interview conducted to experts and data analysis was done by using Delphi Technique for 3 rounds and the results of the data analysis were confirmed by focus group. The result shows the business management model for SMES to become a non-executive organization must have the following key features and characteristics: 1) The organization should have responsibilities with clear, fast, autonomous, flexibility, credibility, morality, good governance, and can be adapted and changed every time. 2) Using technology and innovation to manage the organization. 3) There should be decentralization of the organization in which employees can set their own style to work and can work and make important decisions freely with allowed to participate in business management and including mutual trust within the organization and within the team. 4) Performance measurement is effective, transparent, and verifiable, cost effective management requires planning and preparation of good strategies in terms of management and production of quality products and services. Focus on customers and stakeholders and leaders must have a vision and leadership for organization continues to grow and sustainable. 5) The organization should have a spiritual corporate culture, clear philosophy, and values, provision of good, honest, diligent, reliable services, effective communication both inside and outside the organization and good conflict management in the organization, create values and should value employees as human capital, create a teamwork culture which honors each other, equality and fairness.

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