Antecedents and Consequences of Competitive Advantage of Small Hotel in Thailand

Main Article Content

วรดิศ ธนภัทร
วิชิต อู่อ้น

Abstract

This article aims to 1) investigate antecedent and infl uence the factors of competitive advantage and 2) study to factors of variables related to competitive advantage. Documentary research from 325 which articles can be used only 64 articles is applied with sources of articles from various databases. Data were analyzed by Content Analysis. The conclusion from review data show that variables used in various studies regarding competitive advantage are intellectual capital, innovation, market orientation and performance.

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How to Cite
ธนภัทร ว., & อู่อ้น ว. (2018). Antecedents and Consequences of Competitive Advantage of Small Hotel in Thailand. RMUTI Journal Humanities and Social Sciences, 5(2), 1–14. Retrieved from https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/189486
Section
Research Articles

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