Published: 2026-06-30

Full Issue

RMUTIJournalVol13No1_2026

Research Articles

Impact of Production Factors on the Competitiveness of the Service Industry in Thailand

Pongyooth Glayooth, Pakarat Jumpanoi

1-12

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The Role of Social Media Advertising Value and Technology Acceptance Influence on Purchasing to Supplementary Food Product Through Online Channel of Young Elderly

Wasutida Nurittamont, Sornnarin Leehuad, Kanchanawadee Samleete

13-23

pdf

Participation in Group Management and Product Innovation Affecting the Success of Community Enterprise Operations in Lampang Province

Daoduean Inteacha

24-36

pdf

The Relationships between Perceived Value, Tourist Satisfaction, and Intention to Travel of Tourists in Nakhon Phanom, Thailand

Khajit Na Kalasindhu, Prompassorn Chunhabunyatip, Pimnara Ramangkul, Chinnakon Chaiyada

37-49

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Service Quality Factors Influencing Passenger Satisfaction and Repeat Usage Behavior: A Case Study of Phra Nakhon Si Ayutthaya Railway Station

Theerasak Supprasert, Adisai Watanaputi, Pornthep Kaewchur, Phongsakorn Amsa-ard, Sirirat Saiyawut, Natkritta Rakmai, Sirimaporn Charoennaiwongpao

50-60

pdf

The Relationship Between AI Risk and Compliance Disclosure and Firm Value: Evidence from Listed Companies in Thailand’s SET100

Aukkaradej Chaveerug

61-74

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The Influence of Lifestyle Destination Tourism on Tourist Experience: The Mediating Role of Novelty Seeking in Song Wat Road, Bangkok

Supreeya Muangrod, Wartsana Angsunitlapa, Wongladda Weerapaiboon, Viroj Jadesadalug, Apinya Ingard

75-88

pdf

Lessons Learned from MICE Communities: A Pathway to Sustainable Destinations through the BCG Economy Model

Wisakha Phoochinda, Paron Vongchan, Nicharnan Patitas, Peeraya Vajrodaya

89-104

pdf

Academic Articles

Effects of Psychological Barriers to E-payment on Alternative Attractiveness and Intention to Use: A Conceptual Framework

Kullapa Preungvate, Tanakorn Chaiyot, Khwanruedee Ponchaitiwat, Wittika Thangchan, Ploypailin Kijkasiwat

105-114

pdf

Marketing Strategies for the Transportation Business Driven by Generative AI

Peravich Singkhala, Chalearmkiart Feongkeaw

115-126

pdf