Published: 2025-11-13

Full Issue

RMUTIJournalVol12No2_2025

Research Articles

Factor Analysis of Digital Organization Characteristics of Schools Under Secondary Educational Service Area Office Chonburi Rayong

Apichat Kangwan, Boochan Sisan, Pariyaporn Tungkunanun

1-14

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Factors Influencing the Decision to Purchase Dietary Supplements Online Among Elderly People in Suphanburi Province

Laddawan Someran, Phattira Jeenkhee, Benjawan Jaengsuk, Sasiprapa Labsan, Nattahathai Sratongpan, Sasiwimol Homchuen, Wissarut Nakmai, Saran Wonghirun

15-28

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Motivations Promoting Electronic Word-of-Mouth in Slow Bar Coffee Businesses in Khon Kaen Province

Jirawan Saiwanhwang, Pattaraporn Phansawang, Watchara Chiengkul

29-39

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The Service Marketing Mix and Service Quality Influence the Purchase Decision of Food from University-Based Restaurants in Chanthaburi Province

Kanchayaporn Kladthong, Khwanjira Jampee, Pornsanea Aumpong, Sudtida Boonmarong, Decha Phalalert

40-56

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The Impact of Environmental, Social and Governance Disclosure on Investor Confidence and Economic Value Added: Empirical Evidence from Listed Companies on the Market for Alternative Investment (mai)

Hataikan Chaiwong, Assoc. Prof. Dr. Kittima Acaranupong, Asst. Prof. Dr. Sirinuch Nimtrakoon

57-70

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Trends in Strategic and Creative Techniques for Visual Advertising in Digital Media

Anchalee Pichedpan

71-82

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A Causal Relationship Model Impacting the Job Performance of Support Personel at Rajamangala University of Technology Isan

Duangjai Juanmala, ๋Jakret Mettathamrong, Phetphrairin Upping, Charinee Chaichana

83-97

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The Influences of Artificial Intelligence Competence and Innovative Teaching on Learning Outcomes

Potsawat Khamerm, Panumat Jinarat, Siriporn Santhaweesook, Samarnjit Piromrue

98-109

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Academic Articles

Logistics as a Brand Lever: Exploring Service Delivery and Perception in Bangkok’s Luxury Hotel Sector

ทวิช โสมรักษ์, Chaimongkol Srijuntra

110-123

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Strategies and Business Innovations for the Competitive Advantage of Hotel Business in Thailand

Pornnapa Thanapotivirat, Wanwisa Ploy Insawang, Chisnupong Sirichotnisakon

124-134

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