Digital Television Perspective and Media Exposure of Generation Y

Abstract

Receiver can understand and receive information from someone by using media for taking information to them. In society it has many media for communicating and it has one media that’s people like to use it for a long time is television that can show both of pictures and sound. At present, television has developed about transmitting from analog system to digital system that makes both of pictures and sounds are more clearly and it has many channels around 48 channels. It is new choice of receiver. Meanwhile it has new media in society such as social network, internet, website or application on mobile phone that is new presenting and new tools for using. It can make people to choose new media for them and can watching television program. New media that’s social network became competitor of digital television. Media Exposure of each generation is one of study about behavior of receiver to media, and it has eff ect to choosing television program and receives information of each generation such as media exposure time, frequency of using media and their desire especially generation Y has many people. The aim of study is presented about relation of digital television and media explorer of each generation to know about information, and using media that they want including desire of generation Y. It is guideline of mass media development in Thailand.