Factors Influencing the Performance of the Furniture Exporters in Thailand


  • รัตนาภรณ์ หมีเงิน คณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน นครราชสีมา


Performance Factors, Furniture Exports, Furniture Entrepreneurs


The purpose of this research was to study the factors of entrepreneurs’ performance, innovation of organization performance and marketing performance that effect the furniture industry in Thailand. Questionnaires were used as a tool to collect the data from furniture export entrepreneurs in Thailand. About 400 persons were sampled using proportionate random sampling and data analyzed by using basic statistics, that is Percentage, Mean, Standard Deviation, Frequency and Multiple - Regression Analysis. The results reveated that entrepreneurs performance, innovation of organization performance and marketing performance positively affect export of furniture significantly.


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How to Cite

หมีเงิน ร. (2017). Factors Influencing the Performance of the Furniture Exporters in Thailand. RMUTI JOURNAL Humanities and Social Sciences, 4(1), 12–21. Retrieved from https://so05.tci-thaijo.org/index.php/RMUTI_SS/article/view/189601



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