Guideline for Service Quality Development of Homestay Business to Promote Tourism: A Case Study of Baan Prasat Homestay, Nakhon Ratchasima Province

Abstract

The objectives of this qualitative research were 1) to study service circumstance of homestay business by using baan prasat homestay as a case study and 2) to present guideline for service quality development of homestay business to promote tourism of baan prasat homestay. The finding showed that 1. in the aspect of strengths, weaknesses, opportunities and threats (SWOT) in service circumstance of homestay business at baan prasat homestay nakhon ratchasima province can be classified as follows: 1.1 Strengths: hosts decorated their homestay and get dressed represent local uniqueness. 1.2 Weaknesses: guest facilities and safety facilities are limited. 1.3 Opportunities: host provide outstanding hospitality and service trained, leading to the upgrading of service quality to international standard. 1.4 Threats: the climate change has affects in limitation of tourism activities and differences of language and cultural has affect to the satisfaction of the service quality. 2. Guideline for service quality development of homestay business to promote tourism as follow: 2.1 Development of services quality for tourism. 2.2 Development and improvement of supporting infrastructure and amenities. 2.3 Development of service personnel.