Analysis Model of External Environmental Factors Change Affecting Strategy Formulation of the Multinational Corporations


  • ๋ีJutaluck Saipang Faculty of Management Science, Chiang Mai Rajabhat University
  • Sirijan Chuasuwan Faculty of Management Science, Chiang Mai Rajabhat University


External Environmental Factors, Strategy, Multinational Corporation


Nowadays, the rapid change of business world affects the administrators to prioritize the analysis procedure of external environmental factors increasingly. Especially, the multinational corporations where are located in the external environment with the complexity and diversity of business which relates to the other country affecting the analysis of external environmental change is the essential procedure of the multinational corporations. The popular instruments for external environmental analysis are PESTEL model for the macro-external environmental factor analysis and Five Forces model for external environmental analysis of industry or competitive state of the industry individually. The utilization of according tools to investigate the external environment assists the administrators define the strategies appropriately and conform to the recently external environment efficiently.


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How to Cite

Saipang จ., & Chuasuwan ศ. (2021). Analysis Model of External Environmental Factors Change Affecting Strategy Formulation of the Multinational Corporations. RMUTI JOURNAL Humanities and Social Sciences, 8(2), 94–107. Retrieved from



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