The Impact of Perceived Risk of Thai Passengers on Air Travel Decision Making During COVID-19 Pandemic
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Abstract
The objective of this research was to study the influence of perceived risk factors of Thai passengers when making air travel decisions in during COVID-19. In addition, the relationship between perceived risk factors and air travel decision-making was investigated. The sample population consisted of Thai air passengers who had traveled or were likely to have a trip with full service carriers or low-cost carriers. The statistics tools for data analysis were frequency, percentage, mean, standard deviation and binary logistic regression. The findings showed that in the COVID-19 pandemic, air travel decision making was influenced with physical, social, financial and time perceived risks at statistical significant level of 0.05. On the other hand, performance and psychological perceived risks had no relationship with the decision to use air transportation. The results of binary logistic regression analysis revealed that the model could predict 64.8 % of air travel decision making during COVID-19.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของมหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยเทคโนโลยีราชมงคลอีสานและคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
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