Guidelines for the Development of Homestay Capability of Cultural Creative Tourism through the Participation of Communities in Lampang Province

Abstract

The objectives of this research were 1) to analyze the readiness of homestay in the development and improvement of each community in the tourism route 2) to find ways to enhance the homestay capability of cultural creative tourism through the participation of communities in Lampang province, and 3) to connect the network of homestay entrepreneurs leading to the promotion of cultural creative tourism of Lampang Province. The sample groups are entrepreneurs or homestay owners of 5 districts in Lampang Province that are in the cultural creative tourism route consisting of 1) Ko Kha District 2) Ngao District 3) Chae Hom District 4) Mueang Pan District and 5) Wang Nuea District. The research instruments were a semi - structured interview form and used the group meeting technique, discussion, and analysis of the joint issues of the sample.

The results of the research concluded that availability of homestays in all 5 districts in Lampang Province has sufficient and potential to welcome tourists. This was initially supported by government agencies under the OTOP Innovative Village Project, but in some areas are still lacking experience in providing services and supporting tourists. As for the management that supports the admission to the standard, it is still a different style. There is no group management in each district. As for the ways to develop competency to meet the standards of Thai homestay by joining together to form a group of homestay community enterprise of each area in 5 districts, expanding operations and supporting cultural creative tourism activities in Lampang province, and the implementation of the same standard in the form of community networks in Lampang Province.