Factors Affecting the Decision on Bachelor Degree Study at Khon Kaen University of the Students through the Thai University Central Admission System(TCAS System), in the Academic Year 2019

Abstract

              The purpose of this research was to study the factors that affect the students' decision to study undergraduate programs at Khon Kaen University through the Thai University Central Admission System (TCAS system) in the academic year 2019. It was quantitative research which the sample group used in the research was students who receive a bachelor's degree in the academic year 2019 by random sampling. From the lottery, choose 35% of the faculty. A total of 9 groups chose a sample group. By using Krejcie and Morgan table at a level of confidence of 95%, 368 people were collecting data using a questionnaire with a reliability test of 0.892. The statistics used for the data analysis were frequency, percentage, average, standard deviation, multiple regression analysis. Content analysis was also used.

              The study found that the factors that influenced the decision to study in each round were different ranked from highest to lowest were 1) Round 4: Admission: Khon Kaen University's image, curriculum, and management 2) Round 1: Chosen by submitting portfolio were image aspect of Khon Kaen University, curriculum, and management 3) Round 5: Direct admission was the image of Khon Kaen University, management, and the environment of the university 4) Round 2: Apply for the quota with written examination for students in the target area, as teachers, and the environment of the university 5) Round 3: Direct admissions were the image of the University and the university environment, respectively, and have statistical significance at the level of 0.05.