Thai Tourists’ Satisfaction Towards Tourism Management at Thana Market, Amphor Nakhonchaisri, Nakhonphathom Province

Abstract

              The purposes of this study were to study the context of Thana Market, Amphor Nakhonchaisri, Nakhonpathom Province and to study Thai tourists’ satisfaction towards tourism management at Thana Market. The study was a quantitative research and a sample of 400 cases of Thai tourists was drawn from Thana Market using simple random sampling method.

              The results of the study were summarized as follows: 1) The context of Thana Market: the study revealed that Thana Market did not attract tourists because of poor promotion of the market and its popular products. Thana Market was not only dilapidated but also in difficulties. Obviously, the problems were as follows: Traffic congestion from afternoon till evening, Inadequate parking spaces and insufficient public toilets. 2) Satisfaction levels: the study revealed that the overall satisfaction levels toward the tourism management at Thana Market, Amphor Nakhonchaisri, Nakhonpathom Province were at high level. And, when investigating each aspect, there were 3 aspects at high level. The results were as follows: 1) Accessibility, as a whole was at the high level ( = 3.51). When investigating each aspect, A year-round visiting (= 3.56) was at the highest level. 2) Economics and Social, as a whole were at the high level (= 3.53). When investigating each aspect, Cleanliness and safety (= 3.55) was at the highest level. 3) Environmental quality, as a whole was at the high level (= 3.51).  When investigating each aspect, Waste management (= 3.56) was at the highest level. The other aspects at an average level as follows: Original condition, Uniqueness and Reputation, Art and Culture, Nature, Community Strength, Management, Safety, and Tourism awareness.