Behavior and Motivation of European Tourists to Visit Samet Island, Rayong Province

Abstract

The objectives of this research article were to study 1) behavior of European tourists traveling to Samet Island, Rayong Province and 2) Motivation of European tourists to visit Samet Island. Collect data from give questionnaires in area and online questionnaires from 400 European tourists visit Samet Island. The statistics for data analysis were frequency, percentage, mean, standard deviation, chi-square, test and ANOVA.

The research found that: the European tourists behavior towards travel with their families/relatives/ couples, take the time to travel 1-3 days, have traveled Samet Island once, the average cost per day is 7,501-10,000 baht, use the travel agency service and want to come back Samet Island again. Get information about Samet Island tourist from internet and popular of tourist activities are take a boat around Samet Island. The personal factors with different genders, ages, education, occupation, incomes and domicile was statistically significant relationship with tourism behavior at the .05 level.

The motivation of European tourists found that high overall (mean 4.18). The highest above of motivation are variety of tourist activities (mean 4.38). The personal factors with different ages, education, occupation, income, and domicile motivation in Samet Island at no difference because personal factors are characteristics of person but behavior is variable affects to motivation of traveling. Results of this research will benefit tourism and tourism and Sports of Rayong to improve and develop businesses to meet the needs of foreign tourists who want to travel to Samet Island.