Approach to Development Community-Based Tourism, OTOP Lifestyle Innovation Ban Nongkradooknuea, Nong Nom Wua Subdistrict, Lat Yao District, Nakhonsawan Province

Abstract

The purposes of this current research were to study the social capital of Ban Nongkradooknuea located in Nong Nom Wua subdistrict, Lat Yao, Nakhonsawan province and analyze the task environment of community-based tourism OTOP lifestyle innovation, and propose approaches in developing community-based tourism OTOP lifestyle innovation “Mee-Daek Market” of Ban Nongkradooknuea located in Nong Nom Wua subdistrict, Lat Yao, Nakhonsawan province. Data was collected through document analysis, reports, field observation, and in-depth interview. Eighteen informants administering the community-based tourism OTOP lifestyle innovation participated in the interview.

The research findings revealed as follows: 1) Social capital of the community studied shows the Lao Khang people’s identities and cultures, self-sufficiency and participation. 2) Strengths of community-based tourism OTOP lifestyle innovation is the interesting integration of cultures with the tourism OTOP lifestyle innovation.The community areas are decorated attractively. however community’s products, public relations and management It is still a weak point that should be developed. Besides, tourism economics competitiveness and the COVID-19 pandemic appear as the significant challenges that affect the management of the Community-based tourism OTOP lifestyle innovation. And 3) In developing the OTOP Inno-Life Tourism-Based community, the model explored composes of (1) Applying communities’ traditions to promote tourism, (2) Developing cooperating with public sectors to promote tourism, (3) Garnishing the surroundings as for tourists’ photo spots, (4) Increasing the quality of products and market areas arrangement, (5) Encouraging online public relations, (6) Develop participation in sustainable tourism management, (7) Strengthening the COVID-19 pandemic preventive measures, (8) Constructing tourism strategies of the communities, and (9) Engaging youths in community tourism.