Factors Affecting Strength in the New Normal Age in Credit Management of Credit Union Cooperatives Northern Region Thailand

Abstract

This research had the objectives to study 1) credit management in the New Normal Age 2) factors affecting strength in New Normal Age in credit management and 3) strategies in creating strength in credit management of Credit Union Cooperatives Northern Region Thailand. The research tools were a questionnaire used with 94 operating Credit Unions and in-depth interview form with ten key persons.

 The research results found that 1) the past year during the COVID-19 pandemic the cooperatives had the problem of members unable to pay debts as incontracts while the cooperatives had operated according to the measures for helping the debts and debt restructuring of the cooperative members such as debt time-period extensions. 2) Factors affecting strength of cooperatives in New Normal Age in credit management of Credit Union Cooperatives in Northern Region Thailand found 3 direct influencing variables affecting strength in credit management in New Normal age: participation; leadership and management.  3) Guidelines to create strength in credit management are: credit regulation amendment; member assistance project creation to help alleviate credit-related debts; One-stop application creation or development like other banks; debt payment transfer through online systems and committee constant supervision and follow-up debts regularly.