The Strategy of OTOP Nawatvithi Community Tourism Development for Banpatan, Buak Khang Sub-District San Kam Phaeng District, Chiang Mai Province

Abstract

The objective of This study tourism status and factor of Pa-tan community-based tourism: OTOP Inno-life (Nawatvithi) to successful as well as to propose a process to Developing suggestion of Pa-tan village, Buak Khang, San Kamphaeng District, Chiang Mai province. Research instruments in this study were quantity and quality by questionnaire, interview and focus group discussion. The sample groups in this study included 30 committee Community tourism and 217 people in village.

Result of  the study were In tourise, There are show identity and culture of “Tai-yong” in form temple, learning, restaurant and home stay. In culture There have many religion relations  and tradition of “Tai-yong”. Management Process of committee Community tourism Regarding it was found that the informants put the importance on the following most: Management Process of committee Community tourism Regarding it was found that the informants put the importance on the following most are Staff , skill , structure , Shared Values ,Systems , Style , Strategy respectively and Regarding factor cause successful of tourism community in terms of the following are participation , leader , regulations, Management ,capital and marketing. Applying SWOT analysis using TOWS matrix  into 4 categories 6 strategies 1) strategy to further the original community - based tourism 2) strategy cooperation for Sustainable Tourism 3) strategy develop public relations tourism 4) Personal development strategy 5) strategy promoting Marketing for tourism 6) strategy create prominent point of tourist attraction.