Development Strategy for the Corporation of Sections to Bring Muay Thai into the Olympic Games, Being a World Heritagesite, and Supporting the Development of Creative Economy in Exports and Tourism

Abstract

This study was a qualitative research and the objectives of the research were: 1) to formulate a strategy for developing cooperation among the sectors to bring Muay Thai into the Olympic Games; 2) to establish a strategy for developing cooperation between the sectors to bring Muay Thai to a world heritage; 3) To regulate a strategy to develop cooperation among the sectors to bring Muay Thai to support the development of the creative economy in exports and tourism industry.

The results showed that 1) the development strategy of cooperation among the sectors to bring Muay Thai into the Olympic Games had been a strategic proposal for both upstream, midstream, and downstream, consisting of strategy to enhance the identity of a boxer, the development of a standard boxing camp, potential development of boxing trainers, development of professional boxer managers, developing Judging scoring standards, value developing competitors' potential and Mr. Boxing Stadium, management and networking, and management strategy at the ministry level. 3) the development strategy for cooperation among sectors to bring Muay Thai to a World Heritage contained sorting out the history of Muay Thai, Reinforcing the traces of Muay Thai and Thai culture, creating an identity of Thai boxing values, continuing the development of Muay Thai as a rarity, building cooperation of relevant sectors to bring Muay Thai to Thai heritage. Moreover, development strategy for cooperation among sectors to bring Muay Thai to support the development of a creative economy In exports and tourism, The Art of Muay Thai strategies for economic development by the stat, Cooperation of the Thai boxing business sector towards the development of a creative economy. The art of Muay Thai for creative tourism, the brand of Muay Thai for creativity, and the strategy of Muay Thai for society.