Strategies for Tourism marketing Development for Satun UNESCO Global Geopark

Abstract

“Strategies for the development of the tourism market in Satun UNESCO Global Geopark" is a research project aimed at the sustainable development and management of tourism in Satun UNESCO Global Geopark. The objective of this study is to propose guidelines for the development of the tourism market in Satun UNESCO Global Geopark. This research was conducted using qualitative research methods, including in-depth interviews and workshops, with a sample group of stakeholders comprising 85 informants.

The study findings reveal that the plan for the development and promotion of the Satun Global Geopark market has three important objectives:    1) to improve and develop experiential tourism products and services in the park to align with the target tourists, 2) to increase distribution channels such as Business to Business and Business to Customer, and 3) to create a brand image and brand awareness in the Satun Global Geopark. This plan consists of three strategies: (1) improving tourism products, (2) increasing distribution channels, and (3) creating a brand image and brand awareness.