The Potential of Cultural Tourist Attractions in Sakon Nakhon Province

Abstract

This research aims to study the potential of cultural tourist attractions in Sakon Nakhon province. Quantitative research method is used in the study. The samples are three groups of people involved in tourism in cultural tourist attractions in Sakon Nakhon province such as people in tourist attractions, personnel from government organizations and the private sector and are selected using the convenience sampling random. Data are collected through questionnaire from 350 people involved in tourism in cultural tourist attractions in Sakon Nakhon province. Data analyzed by Descriptive statistical methods were used by finding frequency, percentage.

The results showed that, for the personal information of the respondents, most are female aged 50-60, with a primary education and are agriculturists. For the potential of cultural tourist attractions in Sakon Nakhon province, considering three main aspects of cultural tourist attraction evaluation including the potential in attracting tourism, the potential in supporting tourism, and the potential in management, it can be concluded that cultural tourist attractions in Sakon Nakhon province represent a total score of 74.5, which is classified as very good, according to the standard quality of cultural tourist attractions. Government agencies, private sectors and public sectors know the potential of cultural tourist attractions or cultural attractions in Sakon Nakhon province and they can appropriately prioritize urgent developments related to cultural tourism.