Impact of Travel Behavior on Travel Motivation and Perceived Risk: Exploring COVID-19 Risk Factors in the Post-Pandemic Era
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This study explores the impact of COVID-19 on travel motivation, perceived risk, and travel behavior in the post-pandemic era. The pandemic has significantly reshaped global travel, influencing individuals' travel motivations, destination choices, and behavior. This research examines how COVID-19 risk perception has altered travelers' decisions, including their use of online travel agencies and information-seeking behaviors. Using a quantitative survey and statistical analysis, the findings reveal that risk perception plays a key role in shaping travel choices, emphasizing the importance of health and safety.
The study offers valuable insights for the tourism industry in adapting to evolving traveler preferences in the wake of global health crises.
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