Strategic Management Factors Influencing the Success of Community-Based Enterprises in Krabi Province
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The research on strategic management factors of organizations that influence the success of community-based enterprises in Krabi Province aims to 1) study the strategic management factors of organizations and the success of community-based enterprises in Krabi Province, and 2) analyze the strategic management factors of organizations that influence the success of community-based enterprises in Krabi Province. This is a quantitative research using questionnaires to collect data from 234 community-based enterprises in Krabi Province. The data were analyzed using statistics, including frequency, percentage, mean, standard deviation, and multiple linear regression analysis with stepwise selection, setting the statistical significance level at 0.05.
The survey data revealed that the majority of respondents were female members of community-based enterprises in Mueang District, Krabi Province, aged 40-49 years, with a bachelor's degree or higher, and an average monthly income of 35,001–45,000 baht. The registration type of the enterprises was as individual businesses, with 20 or more members, and the duration of operation for the community-based enterprises was 5-10 years. When analyzing the level of strategic management factors of the community-based enterprises in Krabi Province, the overall average was found to be at the highest level. The success of the community-based enterprises in Krabi Province also showed an overall average at the highest level. Hypothesis testing indicated that the strategic management factors in terms of structure (X1), strategy (X2), staff (X5), skills (X6), and shared values (X7) had a statistically significant influence on the success of community-based enterprises in Krabi Province at a significance level of 0.05, and together predicted the success of community-based enterprises in Krabi Province (Y) at 51.00% (Adjusted R2 = 0.510).
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