Creativity Media Promotion of Cultural Tourism. Traditional "KUM FAH" Thai Culture. Lopburi.

Abstract

        Research on Creativity Media Promotion of Cultural Tourism. Traditional "KUM FAH" Thai culture. Lopburi. The objective is to study and Development of Design, Produce a Prototype and Evaluation of Satisfaction with New Forms of Public Relations Media Promoting Cultural Tourism. The “KUM FAH” Tradition continues. The Thai Puan Culture. Lopburi. Research Method Using a Combination of Quantitative and Qualitative Data Studies It Consists of Knowledgeable Groups, Practitioners and Related Persons. Used Tools This was Spatial Data Collection, Questionnaires, Interviews, Data Analysis and Satisfaction Assessment on New Forms of Public Relations Media from The Sample Group and Presented by Descriptive Writing Method. The Results of The Research found that Public Relations Media in The Type of Print Media and Outdoor Advertising Media Target Audience Satisfaction with the Overall Media at the Highest Level with an Average of 4.36. Like having a Variety of Styles, Contemporary, Use Earth Tone Colors. Emphasizing Naturalness Look at the simple way of Life of the Thai Phuan community. Lopburi. At the Highest Level with an Average of 4.65. As for the New Form of Packaging for Local Food of the Target Group They were Satisfied with the Highest Overall Level, with an Average of 4.56. It is divided into 2 Aspects, Namely, Packaging Structure Design. They had the Highest Level of Satisfaction, with an Average of 4.64. Packaging Structure Overview Suitable for the Product Reduce Sales Costs General Purchase. At the End of the Event can be Adapted to Use for Packing other Types of Food and Packaging Graphic Design. They had the Highest Level of Satisfaction, with an Average of 4.80 with a Beautiful Pattern that Looks Comfortable, Showing the Identity of the Thai Phuan Ethnic Group Lopburi. Cause a Feeling of Nostalgia. Think of  Culture and Traditions  "KUM FAH" Lopburi well.