Factors Influencing The Decision to Study at Chiang Mai Rajabhat University of First Year Students ; A Case Study of The Academic Year 2022, Faculty of Science and Technology

Abstract

     This study aims to  1) study the factors in deciding marking of the 1 st year student , academic year 2022 , to study at  Faculty of Science and Technology,  Chiang Mai Rajabhat University. 2) analyze and compare the relationship of the factors influencing their deciding marking to enroll. The data  to study in a undergraduate program. Bachelor's degree Under the Faculty of Science and Technology Chiang Mai Rajabhat University Data were collected from 486 students from the target group used in the study, a total of 555 students of the 1 st year student , academic year 2022  from the Faculty of Science and Technology who were admitted to study. Data collection using questionnaires and data analysis Using statistics on frequency distribution, percentage, mean, and standard deviation. and Pearson's correlation coefficient.

The results of the study found that Factors affecting the decision to study in a program under the Faculty of Science and Technology of 1 st year students, academic year 2022, at a significance level of 0.01, sorted from highest to lowest with the highest average of 3 orders. They are all related in the same direction or vary directly with each other. The results are as follows:  1) Educational program/curriculum factors There is a very high level of relationship. Correlation coefficient 0.84  2) Educational institution factors There is a very high level of relationship. Correlation coefficient 0.82  3) Media and public relations factors There is a high level of relationship. The correlation coefficient was 0.79, respectively.

The results from all three factors are used as guidelines for policy improvement. Plan and set guidelines for proactive academic administration to the target group To promote more positive factors in deciding to study in programs under the Faculty of Science and Technology.