Factors Affecting Ordering Decisions Buy Products Through the Online Service Provider Food Delivery Online in Nong Khai province

Abstract

The objectives of this research article are 1) to study the decision to order products through the Food delivery online service provider in Nong Khai province 2) to study the factors affecting the decision to order products through the Food delivery online service provider in Nong Khai province. Nong Khai Province and 3) to find guidelines for deciding to order products through Food delivery online service providers in Nong Khai Province It is a combination of quantitative research and qualitative research. The sample groups used in this research are: There are 400 people in Nong Khai Province. The target groups used in the research are: Government information provider group From 10 government officials used to find information in interviews. The research tools used were questionnaires and interviews Statistics used in data analysis are frequency, percentage, mean and standard deviation Multiple regression analysis using a hierarchical variable selection method and data description, classification, data editing and data analysis. Write a report according to the objective accompanying the discussion of results.

            The results of the research found that: 1) the decision to order products through an online service provider, Food delivery online, in Nong Khai Province. Overall, every aspect is at a moderate level. They can be arranged in descending order as follows: The appropriate food delivery service charge was at a moderate level, the variety of promotions was at a moderate level, and the variety of payment methods was at a moderate level, respectively. 2) Factors affecting the decision to order products through an online food delivery online service provider in Nong Khai Province. Overall, it was found that the price aspectX₂ process aspectX₆ Marketing PromotionX₄ the predictor coefficients in raw score (b) were 3.279, .275 and -4.333, respectively. 3) Should develop the period of delivery service fees to consumers. The staff should deliver the goods quickly and the service fee is not too expensive according to the order and the service fee for the product received in good condition, not damaged in part of the suitability. in the ordering system via the Internet to help reduce costs with a discount for ordering food Create criteria for appropriate food delivery services service charge update There is a standard in the service fee. Confirmation of correct purchase of goods with a variety of payment channels, collection of service fees to attract customers in online shopping services.