The Asia-Pacific Marketing Academy (APMA) Annual Conference 2024

In recent years, with the deepening development of disciplines and the increasing complexity of real-world problems, team collaboration has become an important trend in marketing research. Whether through the collision of cross-cultural and cross-regional perspectives or the integration of interdisciplinary and cross-disciplinary approaches, it has infused fresh vitality into the development of the marketing discipline.

The 2nd Asia-Pacific Marketing Academy Annual Conference will be hosted by City University of Hong Kong from May 10-12 (Fri-Sun), 2024. The theme of this annual conference is “Marketing in Transformation: Uniting Minds, Inspiring Changes.” Through cross-cultural and interdisciplinary intellectual collisions, we hope to explore the marketing principles with distinctive characteristics of the Asia-Pacific region and their underlying universal theoretical foundations.

The Asia-Pacific Marketing Academy (APMA) Annual Conference 2024 (qq.com)