Contemporary product design base on cultural capital and Thai massage concept

Abstract

Contemporary product design base on cultural capital and Thai massage concept is researched for the developing products from cultural capital of Thai massage that exposes a local massage tool to enhance better from the original. The objectives of this research were 1) to study and gather statistical of Thai massage from the local wisdom to be the guidance of development and modern design. 2)  To design modern Thai massage products from cultural capital 3) To evaluate the satisfactions of modern Thai massage products from cultural capital. This research studied from 3 population groups were 1 Thai massage specialists to gather statistics on Thai massage and massage tools. 2 Manufacturers or operators of massage tools to gather statistics of products, manufacturing methods and product issues 3 Consumers for evaluating satisfaction of designed and developed products. This research was mixed methods research between qualitative research and quantitative research by studying from in-depth interview from 3 population groups and analyzed the design guidelines. The statistical analysis was found that massage tools in the local area of Chiang Rai had 2 types of using behavior were 1) press massage 2) finger pressures. For a press massage mostly massage for relaxing and releasing the fatigue but finger pressures that use to relieve pain or discomfort in some part of the body that are unable to massage on their own and do not have enough pressure to relieve pain which each tool will respond to some parts of the body such as neck, shoulder, hip, thigh and waist. Therefore, the result of the design is a new type of massage tool that can be disassembled and do press massage all parts of the body or select the roller appropriately to each part of the body. The results of the evaluated satisfaction of the target groups with the average score as follows, the packaging was at 4.10 revealed a high level, the beauty was at 4.06 revealed the highest level, a description of the appropriate use was 4.00 revealed a high level and the strength was at 3.56. revealed a high level and appropriate average price of the target groups was 247 baht which shown that modern Thai massage products from cultural capital valued to manufacture to meet the need of consumers create value for local products .