Mobile Revolution: A Study of Factors Causing a Step to Mobile Age in Thailand, and Following Impacts
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Abstract
The age of Mobile Revolution has already begun in Thailand. The main factors making the country to this revolution are: 1) Smart Phone handsets featuring touch screen and computer-alike operation system. 2) Fast and stable mobile internet capacity. 3) Smart phone prices and mobile internet fees are decreasing. 4) Social network popularity is on the rise, creating a demand to a person who never had a mobile handset.
The impacts after the Mobile Revolution are: 1) Message sender and receiver addict to mobile device using. 2) Mobile users rapidly and recklessly communicate. 3) Mass media companies turning to use more mobile media 4) “Clickbait” increasingly happened, luring a reader to click to read rather than wrap-up the whole context like same old headline writing.
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References
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