Vol. 22 No. 2 (2023): July-December 2023 | SIAM COMMUNICATION REVIEW

Published: 2023-12-05

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Assessing the Effectiveness of Inter-generational Communication between Teachers in the Context of Communication for Learning in Thai Institutions of Higher Education

Teerawan Opasbut, Patchanee Cheyjunya

8-32

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Approaches and Narrative Techniques of TV Drama for Promoting Thai Cuisine Culture : A Case Study of ‘Pad Thai, The Secret Recipe’

Sorarat Jirabovornwisut

33-55

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The Development of Digital Content in the Form of Photo Alblum for Publicizing Secondary City Tourism Attractions on the Online Platform of Backbone Mcot Page

Kuntida Thamwipat, Pornpapatsorn Princhankol, Pannaphon Aeowjaroen, Phakjirapron Preedakullaphat, Kanyawee Suwanmanee

56-72

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Does COVID-free Matter in the Post COVID-19 Era? The Tourist’s Perspective on Thailand’s Wellness Tourism Destination Brand: A Structural Equation Model Study

Pinnachan Dangulavanich, Kullatip Satararuji

73-99

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The use of social media spaces by Thai teenagers and parents in the digital era

Nattapong Yamcharoen, Korakot Sanjit, Suthep Dechacheep

100-112

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Knowledge of Underwater Photography Using Natural Light

Kittithat Srifa

113-127

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Three-act Structure The Development of Video Content for Organization Public Relations by Using Three-Act Structure Storytelling Technique

Kuntida Thamwipat, Paitoon Kantunyalak, Pornpapatsorn Princhankol, Apisith Sa-ngiemngam, Siriwan Kantasen

128-143

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The Integration of sculpture creation with exhibition design to convey the meaning of Confucian philosophy

Li Miaomiao, Suriya Chayacharoen, Suchat Thaothong

144-153

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Product Design Based on the Cultural Identity of the Mon Ethnic Group to Enhance Income for Elderly in the BCG Economy-Driven Economic Recovery and Foundation Project Post-COVID-19 (U2T for BCG), Samae Dam, Bang Khun Thian, Bangkok.

Suthawan Thummasungwan, Prakit Arsa, Nutthawut Singnnongsuang

154-179

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An effectiveness measurement of Brand Awareness and Participation through online advertising platforms between Facebook and Instagram for Charya.studio (Eyelashes Extensions, Eyebrows Tattoos and, Lips Tattoos)

Sarawadee Phonprat, Montira Tadaamnuaychai

180-192

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Consumption Behavior perception attitude and the marketing mix of consumers towards the service of Chaiya Moo Krata 2

Nipon Sangklom, Sasiphan Bilmanoch, Korakot Sanjit

193-208

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Digital Marketing Communication to Create Awareness and Engagement by Increasing Sales Channels on the Facebook Platform by Doing Facebook Ads, Case Studies, Pre-order Shops of Artists from the Country South Korea (Boragather)

Kanokon Samsee, Montira Tadaamnuaychai

209-222

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The Spider-Man Superhero in Postmodern Era

Sirichai Sirikaya, Somkiat Sriphech

223-263

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The Thai Government and Support for Thai Films in Internati

Monrudee Tadaamnuaychai

264-272

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The Creation of Costumes in the Historical Television Series “Bridgerton”

Jutarat Karakate

273-291

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Nonverbal Communication through Makeup of Thai Northeastern Folksingers (Morlum)

Krit Kamnon

292-302

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The creative process and meaning of the painting series "Poetry from the Fields"

Suriya Chayacharoen

303-313

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Identity Design Branding to promote creative tourism based on local cultural ecology in Lad E-Tan Island community, Nakhon Pathom province

Kittithat Srifa

314-328

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The Creative Process of Cover Design and Illustrations for the Book “'Mom, Me and Alzheimer” : Emphasizing the Meaning of Vanishing Memories through Destruction"

Chayanee Chaladthanyakij

329-345

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Full Issue

Research Articles

Assessing the Effectiveness of Inter-generational Communication between Teachers in the Context of Communication for Learning in Thai Institutions of Higher Education

Approaches and Narrative Techniques of TV Drama for Promoting Thai Cuisine Culture : A Case Study of ‘Pad Thai, The Secret Recipe’

The Development of Digital Content in the Form of Photo Alblum for Publicizing Secondary City Tourism Attractions on the Online Platform of Backbone Mcot Page

Does COVID-free Matter in the Post COVID-19 Era? The Tourist’s Perspective on Thailand’s Wellness Tourism Destination Brand: A Structural Equation Model Study

The use of social media spaces by Thai teenagers and parents in the digital era

Knowledge of Underwater Photography Using Natural Light

Three-act Structure The Development of Video Content for Organization Public Relations by Using Three-Act Structure Storytelling Technique

The Integration of sculpture creation with exhibition design to convey the meaning of Confucian philosophy

Product Design Based on the Cultural Identity of the Mon Ethnic Group to Enhance Income for Elderly in the BCG Economy-Driven Economic Recovery and Foundation Project Post-COVID-19 (U2T for BCG), Samae Dam, Bang Khun Thian, Bangkok.

An effectiveness measurement of Brand Awareness and Participation through online advertising platforms between Facebook and Instagram for Charya.studio (Eyelashes Extensions, Eyebrows Tattoos and, Lips Tattoos)

Consumption Behavior perception attitude and the marketing mix of consumers towards the service of Chaiya Moo Krata 2

Digital Marketing Communication to Create Awareness and Engagement by Increasing Sales Channels on the Facebook Platform by Doing Facebook Ads, Case Studies, Pre-order Shops of Artists from the Country South Korea (Boragather)

Articles

The Spider-Man Superhero in Postmodern Era

The Thai Government and Support for Thai Films in Internati

The Creation of Costumes in the Historical Television Series “Bridgerton”

Nonverbal Communication through Makeup of Thai Northeastern Folksingers (Morlum)

The creative process and meaning of the painting series "Poetry from the Fields"

Identity Design Branding to promote creative tourism based on local cultural ecology in Lad E-Tan Island community, Nakhon Pathom province

The Creative Process of Cover Design and Illustrations for the Book “'Mom, Me and Alzheimer” : Emphasizing the Meaning of Vanishing Memories through Destruction"