New Media Usage Behavior and Attitude toward Cashless Society of People in Bangkok

Abstract

The purpose of this research was to study the correlations among new media usage behavior and the attitude toward cashless society of the people in Bangkok, Questionnaires were used to collect the data from 400 samples. Frequency, percentage, mean, standard deviation, t-test, One-way ANOVA and Pearson’s Product Moment Correlation Coefficient were employed for the analysis of the data. The results of the research were as follows:

Most people in Bangkok used Smartphone for access to new media and the most favorite new media usage was LINE. The most active new media usage was 6pm–12 pm. Time spent was 3-7 hours per day. The new media usage for Cashless Society was at the lowest level (1.25 / 5.00). The attitude toward Cashless Society was positive (3.45/5.00), Most of people agsee supported that Cashless Society will modernize the Thailand’s financial system.  

In accordance with the relationships among variables, new media usage behavior correlated with attitude toward Cashless Society of people in Bangkok with the significant at 0.01.