Analysis of Public Relations Planning Case Study: Walking and Running 9 for Thai “Fulfilling the Father’s Determination” By The Faculty of Medicine, Siriraj Hospital, Mahidol University

Abstract

The purpose of this article is to study, analyze and give the recommendations on the public relations project Walking and Running 9 for Thai “Fulfilling the Father’s Determination” by the Faculty of Medicine, Siriraj Hospital, Mahidol University. The study aimed to analyze and give recommendations on the public relations planning through the 6 stages 1. Analysis on the general situation of the organization 2. Objective setting 3. Defining for the target group 4. Setting the operating procedures 5.Alignment on budgeting 6. Monitoring and evaluation. Planning is essential for the public relations project as to have consistency and alignment with the organization goal.