Marketing Ccommunication Strategy of the Application JOOX MUSIC THAILAND

Abstract

This research paper studies JOOX MUSIC THAILAND’s marketing communication strategy is aimed at studying marketing communication strategies of the JOOK MUSIC THAILAND application. Ofthe JOOK MUSIC THAILAND application, including the creation of awareness for the target audience using the JOOK MUSIC THAILAND application The study indicated that JOOX MUSIC THAILAND’s marketing communication strategy is divided into two parts: 1. Information through the application is text and images as well as audio. 2.Content about the application. The promotion of marketing. Marketing activities and the content, images and text as well as the music content of the respective artists. 3. Is retaliation, including commenting. Share an application For use of marketing communications tools of the JOOX MUSIC THAILAND application is advertising through social media. , Promotion, special events, entertainment