Public Relations Factors that Affect Participation in Activities of Students of the Physical Education Institution, Samut Sakhon Campus

Abstract

The objectives of this research were to study students of the Physical Education Institute’s Samut Sakhon Campus in terms of 1. their media exposure behavior and satisfaction with the forms and methods of public relations used by the institute; 2. the influence of their peer group; 3. their participation in institute activities and their satisfaction with the kinds of activities; 4. a comparison of the students’ demographics and their satisfaction with the forms and methods of the institute’s public relations and a comparison of the students’ exposure to public relations media with their participation in the institute’s activities; and 5. the relationships between public relations factors, students’ satisfaction with the kinds of activities, the influence of peers, and students’ participation in the institute’s activities.