Development of Communication to Enhance Service Mind of Selected University Students

Abstract

The research, “Development of Communication to Enhance Service Mind of Selected University Students” focuses on both quantitative and qualitative approaches. In terms of quantitative approach, six medias: personal media, television, radio, billboard, Facebook and media campaign are studied in order to study what kinds of media have an effect on the service mind of the students in four universities: Siam University, Southeast Asia University, Bangkokthonburi University and Thong Sook College. Five areas of service mind: 1) the service mind in electricity and water saving 2) the service mind in seat-belt discipline when driving a car 3) the service mind in awareness on keeping public toilets cleaned when used 4) the service mind in no smoking in public places and 5) the service mind in putting the trash in the garbage could save the environment are analyzed by using a questionnaire eliciting 400 students in order to collect the data. The information was then analyzed by number, percentage, Mean, Standard Deviation: SD, and ANOVA in order to analyze the correlation of each variable together with descriptive presentation. In terms of qualitative approach, in-depth interview is used with five people who are well-known, experiential, and have great service mind in order to study the guidelines for developing and enhancing effective communication in terms of service mind of each student.