INFLUENCE OF MARKETING MIX FOR DECISION MAKING OF MUSLIM CUSTOMERS VIA FACEBOOK : A CASE STUDY OF IBTISAM HALAL CUISINE

Abstract

The purpose of this independent study was to find out a person factor of Muslim customers in using facebook and the influence of marketing mix toward muslim customers via facebook to accept the services by reasonal and emotional factor : A case study of ibtisam halal cuisine. The samples were 400 Muslim fanpages of ibtisam halal cuisine by using a questionnaire. Data analysis procedures were by percentages, mean, S.D., and Pearson’s sample correlation coefficient. And also found out that the influence of marketing mix toward muslim customers via facebook to accept the services : A case study of ibtisam halal cuisine were in the highest level in all aspects. This research found that the behavior of using facebook related to make a decision to accept the service by reasonable and emotional factor. Making a decision to accept the service by reasonable and emotional factor of Muslim customers via facebook were the highest. The influence of marketing mix toward muslim customers via facebook to accept the services by reasonable and emotional factor.